Email marketing can help grow your business

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If you have been reading this blog for a number of months, I hope you have discovered how a virtual assistant can help save you time and energy with your business. A VA can also play a vital role in growing your business as well and email marketing is one area where a VA can be crucial.

Email marketing is essential for any business. For one, it helps you let your customers or clients know about sales, events, new services/products, etc. – anything that would be important for them to know in between visiting your physical location or your website. You can also send special discounts and offers to subscribers only, giving them an incentive to subscribe to your list. 

Another way your email list is crucial is that it gives you a point of contact with your client or customer. People may not answer their cell, but they still check their email up to six times a day. Any communication between yourself and your client should be treated as a valuable asset. Your clients and customers want to hear from you, but they also want it to be relevant to the reason why they support your business. Plus, emailing your followers even just once a month is a good way to stay top of mind and to strengthen your relationship with them! 

Emails are a very cost-effective way to market your business. Instead of trying to get new clients/customers in the door, which can typically cost more with advertising, you can target your existing clients. They don’t have to be sold on doing business with you; they already do. They just need to know what is new with your business or be reminded of your products and services. 

So how do you get started with emailing marketing exactly? Well, it can be a time-consuming process and can be complicated depending on your level of tech savviness or what you want. But that is where a VA can come in. One of TPO’s virtual assistants can help set up the landing page to collect your email list and even manage your email subscriptions for you each month. All you have to do is let TPO know the content you want to include, and we will take care of the rest. 
If you would like to find out how hiring a VA through TPO can help your business, feel free to reach out for a free discovery call!

Tyra Johnson BrownComment