Your Logo Is Not Your Brand
Is taking an existing logo, changing the font and swapping colors rebranding? Not by a long shot.
Does it do anything to communicate the essence of your business to prospectives? Did it generate the emotional appeal necessary to move your target audience. Did it articulate why you are unique from your competitors?
The reality is that many small business owners equate their “logo” with their “brand.” This misconception is reinforced by graphic designers who advertise “branding” when in actuality they are designing a logo, letterhead and matching business cards. I’m not dismissing appealing logo work or the role it can play in identifying a company. But let’s be clear: If it doesn’t involve strategy, messaging, emotional appeal AND visual identity—then it’s not branding. Period.. A “brand” is an identifying mark. If you’re lucky (and spend a lot of money on marketing and advertising), a logo may one day come to represent your brand and be instantly identifiable. Think Nike swoosh, McDonald’s golden arches.
But your logo is not your brand. In fact, many companies do just fine without any logo whatsoever.
So what is your brand? Most simply, it’s your promise to your customers. It’s the combination of visual, verbal and emotional attributes that define your company and distinguish it from the competition. And it should be consistent everywhere. Sales pitches. Magazine and newspaper ads. Website. Billboard. Truck signage. Everything!
Good Morning!! Typically I share my VA diary entry every 10 days or so. So if you see this image, just know it's time for some total transparency into the world of a #poshVA! ☆☆☆
I consider myself to be a very productive person. Often times to a fault. My clients get so use to me over-delivering that requests become more frequent and fairly intricate. Thus requiring more woman power-hours and increased retainer hour's translating into more income for me!!
The secret to how I handle this is to only focus on one thing at a time. I must admit that I use to pride myself on being a super multitasker, but through research, experience and the capabilities of my CRMs system and time log, I am almost forced to only manage one product at a time. This may negatively effect my turnaround time, but positively effects the quality of the end product.
Takeaway: According to Forbes, productive people know their Most Important Task (MIT) and work on it for one to two hours each morning, without interruptions. Tom Ziglar, CEO of Ziglar Inc., shared, “Invest the first part of your day working on your number one priority that will help build your business.”
People who are highly successful do things different than those of us trying to make it there... (Define success for yourself, not by the standards of others.) In a recent article I read in Forbes, productive people find grave importance in the preservation of energy. Energy is Everything.
You can’t make more minutes in the day, but you can increase your energy which will increase your attention, focus, decision making, and overall productivity. Highly successful people don’t skip meals, sleep or breaks in the pursuit of more, more, more. Instead, they view food as fuel, sleep as recovery, and pulse and pause with “work sprints.” So... How are you spending your weekend?