Life in Words
Micro-Blog: Business and Organizing Tips that Just Make Total Sense
Life in Words
Micro-Blog: Business and Organizing Tips that Just Make Total Sense
Your Logo Is Not Your Brand
Is taking an existing logo, changing the font and swapping colors rebranding? Not by a long shot.
Does it do anything to communicate the essence of your business to prospectives? Did it generate the emotional appeal necessary to move your target audience. Did it articulate why you are unique from your competitors?
The reality is that many small business owners equate their “logo” with their “brand.” This misconception is reinforced by graphic designers who advertise “branding” when in actuality they are designing a logo, letterhead and matching business cards. I’m not dismissing appealing logo work or the role it can play in identifying a company. But let’s be clear: If it doesn’t involve strategy, messaging, emotional appeal AND visual identity—then it’s not branding. Period.. A “brand” is an identifying mark. If you’re lucky (and spend a lot of money on marketing and advertising), a logo may one day come to represent your brand and be instantly identifiable. Think Nike swoosh, McDonald’s golden arches.
But your logo is not your brand. In fact, many companies do just fine without any logo whatsoever.
So what is your brand? Most simply, it’s your promise to your customers. It’s the combination of visual, verbal and emotional attributes that define your company and distinguish it from the competition. And it should be consistent everywhere. Sales pitches. Magazine and newspaper ads. Website. Billboard. Truck signage. Everything!
Good Morning!! Typically I share my VA diary entry every 10 days or so. So if you see this image, just know it's time for some total transparency into the world of a #poshVA! ☆☆☆
I consider myself to be a very productive person. Often times to a fault. My clients get so use to me over-delivering that requests become more frequent and fairly intricate. Thus requiring more woman power-hours and increased retainer hour's translating into more income for me!!
The secret to how I handle this is to only focus on one thing at a time. I must admit that I use to pride myself on being a super multitasker, but through research, experience and the capabilities of my CRMs system and time log, I am almost forced to only manage one product at a time. This may negatively effect my turnaround time, but positively effects the quality of the end product.
Takeaway: According to Forbes, productive people know their Most Important Task (MIT) and work on it for one to two hours each morning, without interruptions. Tom Ziglar, CEO of Ziglar Inc., shared, “Invest the first part of your day working on your number one priority that will help build your business.”
People who are highly successful do things different than those of us trying to make it there... (Define success for yourself, not by the standards of others.) In a recent article I read in Forbes, productive people find grave importance in the preservation of energy. Energy is Everything.
You can’t make more minutes in the day, but you can increase your energy which will increase your attention, focus, decision making, and overall productivity. Highly successful people don’t skip meals, sleep or breaks in the pursuit of more, more, more. Instead, they view food as fuel, sleep as recovery, and pulse and pause with “work sprints.” So... How are you spending your weekend?
Not born a a natural organizer?! Its okay! Everyone struggles with procrastination and the ability to stay focused in one way or another throughout their life.
But if you are committed to finding your way out from beneath the clutter, and becoming a more productive human being - establishing and practicing your daily routine can and will change your life.
Are you easily distracted by the simplest of things? Like a text from a friend, an email notification or your favorite song on the radio... Eliminate distractions by starting out every day with a realistic sense of purpose, intention and follow through for attaining your goals. Your life, home and office will not change unless you commit to being disciplined to your objectives. Learn to train your mind and eliminate distractions by setting a schedule and writing down your daily to-do's. Schedule your breaks, schedule a time to check and respond to emails, And stick to them. this will keep you on track
What are your goals for your home or life? If they are undefined or unattainable, you will not be effective in reaching them. Plain and simple, to have a beautiful, uncluttered and organized home you have to be more decisive both in what you want to allow in your home and focused on the daily steps that will be required to get where you want to go.
BPO is the abbreviation for business process outsourcing. The acronym can be found being bounced around more predominantly within the walls of organizations who are largely focused on increasing their performance, efficiency, and growth.
At the basis, BPO means deligating business functions to external, third-party consultants/providers. Key targets for business process outsourcing services typically have been within human resources, accounting, payroll and IT. But the outsourcing of other business processes, like customer service, administrative assistance, sales, business development and research, are gaining traction as additional viable functions.
Just as industries and employers are broadening their business models, so too is business process outsourcing itself adjusting. Recently, the idea of business process outsourcing has been extended to include terms such as business process automation and business process management. This signals the depth at which BPO is truly transforming how organizations in all sectors, and across multiple services and products, are beginning to count on third-party providers as thought partners and key resources.
But Why? Because - the benefits of outsourcing for small businesses, mid-sized companies, established corporations, and even solopreneurs, start-ups, nonprofits, government and faith-based organizations can be tremendous. Here are just a few reasons how over the past 25 years, the outsourcing industry has grown from nothing to a multi-trillion dollar business worldwide.” Resource: EaHelp
BPO helps you to focus on what you do best! It enables you to tip the scales, and invites business scalability. What is not outsourcing really costing you? Business process outsourcing, although an investment, can actually help save employers’ money.
Many companies are already benefiting from BPO, though they might not use that particular term... What services might be on the table to outsource for 2017? Guess it some thought.
If you are overwhelmed in your business, consider visiting our website to view our menu of services that have proven to support the growth of businesses Nationwide.
In a "New Year" state of mind... I love the (idea) of resolutions, and the idea of setting goals and wanting to better and improve oneself in the new year. But resolutions don't really work.... Do you agree?? According to an article I've read in Forbes, the success rate of these resolutions varies between 8% - 17%. So why do we continue to make them?
Perhaps, its because we all love the idea of a fresh start and fulfilling those irresistible dreams and desires that linger in our heads.
Does this lists remind you of yours?:
1. Lose weight
2. Read more
3. Cook more
4. Eat healthy
5. Spend less
This short list is too open-ended. Its not specific enough.
Instead, set goals that are easier to achieve: Even better, create a journal so that you can be held accountable for your actions. The provide specifics for how you plan to attain these goals.
We all seem to be great list makers... Infact, I'm the list master! But there's nothing sillier than creating vague lists that are unattainable. So whether in a journal or a weekly calendar write down your goals in detail and keep track of your achievements. Breaking everything down into small steps, these resolutions become smaller and more achievable goals.
You’ll never change your life until you change something you do daily. The secret of your success if found in your daily routine.
One of the most fundamental questions business should be asking themselves is: "is my business being looked at as a commodity or brand?" Unfortunately, many of us don't quite know the answer to that question. Although we are putting in the work, what really sets you apart from your competitors. Do you have brand loyalty, or will your customer blow with the wind? Let's ponder that today.... I am for sure working to establish myself as a brand, not just a commodity. I had a wonderful collective one-on-one with business and branding expert Sharon, founder of @womeneur. She brought so many things to my attention about my business.
Just because you are not there yet, doesn't mean your business can't grow and change with dedication and putting in the work. I'm working on it. How about you?!!
On this day where some celebrate the falsehoods of discovery, take the time to rediscover your value.
Lately, you may have been discounting your rates for the sake of gaining a client, but what is this really costing you? Not only that, perhaps your value has been sub-par in comparison to your competitors. Place on top of your radar, time to reevaluate your value - both product/service and rates. Those that find you of value will not falter, those that do, perhaps weren't your ideal client to begin with!
With new seasons, comes change. Fall is one time where change is so evident when you walk outside. The leaves on the tree turn beautiful colors and then fall to the earth in preparation for change. Try these #tips on for size this Fall.
1. Seasonalize your Closet - Store summer threads in exchange for warmer ones. Doing this is guaranteed to make your closet easier to navigate.
2. Be Intentional. Be Present. - Don't quantify falsehoods. Be genuine in you speach and focused in your conversation. Yolo is in the past, live in the present. Turn down and unplug every once in a while.
3. Organize something, Daily - Don't be overwhelmed by your massive amounts of clutter. Take one thing at a time. Small gradual changes lead to maintainable routines. Simplify each day.
4. Re-evaluate your Relationships - Can you tell your real friends from the fake. Connect with like-minded people. Mentor someone or find a mentor. Find importance in meaningful relationships.
5. Do something that Scares You - Do that thing you've been avoiding. You've never even tried it. How do you know you won't love it. What doesn't kill us makes us stronger.
6. Dress Well - I'm certain you've heard the phrase, dress for the job you want, not the job you have. Fashion changes. Style lasts forever.
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You've worked tirelessly all week right?! But there's just one more thing that you and I have on our list. Getting the kid(s) prepared for school. Have you purchased all of their required school supplies? Even more importantly, have you set them up for success? How you ask?
Start by designating an area in your home for homework completion. Whether it's the kitchen table or your office, designate a quiet area for them to complete their assignments.
Next, depending upon what age they are, they need crayons, markers, pencils, glue, and tape to complete those assignments. Organize these supplies by type and store them in an easily accessible bin.
Lastly, you need to determine how you are going to organize all of the endless amount of paperwork that your going to need and receive. From artwork to permission slips, to medical history, and social security cards. Create a filing system NOW to handle this influx of paper. Give each if your children a color. That way you know what folder their paperwork belongs in with just a quick look.
Hanging files work best. Don't forget, you can't keep every single drawing. Be selective and recycle the rest.
Use these simple tips to start getting prepared for the upcoming school year today!
And stay tuned for more tips. Atlanta, if you need one-on-one help to sort through the clutter, visit our website to schedule your Needs Assessment Call. I can come to you!
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